Make the best data-driven decisions.
Using data-driven culture technology, we interpret the data obtained through mappings that indicate the best strategic direction to ensure exemplary results.
We deepen the study of personas and audience behavior through data analysis, using our proprietary research platform as a basis: PGB Data Insights.
DATA CULTURE
For deeper understanding, we offer quantitative and qualitative research customized according to the client's needs.
Understanding & Tactics; Target audience analysis; Custom questionnaire creation; Carrying out the research fieldwork; Data collection & Discovery; Analysis of results obtained; Final studies and strategic analyses; Key conclusions and planning recommendations.
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GAMER JOURNEY
Every game has a proprietary ecosystem.
Consequently, each player has their own journey.
Understanding what happens in the players' experience allows us a well-directed strategic view. Our journey study method delves into these points:
IN GAMING
Data about games, players, and experiences.
ABOUT GAMING
Data about the gaming market and culture.
OUT OF GAMING
Data for business decision-making.
PGB DATA INSIGHTS
Official platform of the Pesquisa Game Brasil (Brazil Game Survey), focused on surveying the consumption of electronic games in Brazil and Latin America.
PGB offers insights into player behavior, including data on consumer profiles and their preferences inside, about and outside digital games.
+60 dashboards on player behavior;
+500 endemic and non-endemic brands;
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TYPES OF STUDIES WE OFFER
Go Gamers uses broad access to data from different entertainment audiences to generate insights for different consumer markets, guiding agencies, brands and other companies in best practices for successful actions.
CUSTOMIZED RESEARCH
In-depth analysis according to needs, objectives, target audience, segments and other relevant factors.
IN-DEPTH STUDY
Detailed research and in-depth analysis on specific subjects, products or campaigns.
BRAND TRACKING
Brand monitoring within the gaming universe through indicators and quantitative analysis.
PERSONA STUDY
Audience mapping according to business objectives and created from consumption habits.
CONCEPT TEST
Qualitative analysis of products and services through experimentation formats and focus groups.
PRE/POST COMMUNICATION
Analysis of brand image and likeability of communication pieces in all digital and offline formats.
OUR MAIN BIG NUMBERS
+20K
people interviewed annually in surveys
+100
customized dashboards created for different clients
+1K
questions developed
and targeted insights
GET TO KNOW OUR MAIN CASES
GO GAMERS, GG. GET AHEAD IN THE GAME.
